Kyra Piper

After graduating with a Bachelor of Commerce with a major in marketing from MacEwan University, Kyra got started in the world of digital marketing as an intern at Full Stacks (while simultaneously working as a social media coordinator at a different local agency).

During university, Kyra ran her own small business making and selling scrunchies. While the sewing part got old fast (turns out repetitive stitching isn’t her calling), she fell in love with the creative side of social media: connecting with buyers, collaborating with other small business owners, and building a community. That’s really what hooked her on marketing—the chance to help businesses connect with people in meaningful ways.

Starting out after college can feel uncertain, and finding a team like Full Stacks that understood that made all the difference to Kyra. During her internship, she explored PPC, SEO, and analytics, trying out different areas of digital marketing to see what clicked. SEO is where she decided to focus. She appreciates how it feels like a puzzle, figuring out what people are searching for and how content can answer those questions. She likes seeing how all the pieces work together to get results.

Now as a Digital Strategist, Kyra’s main areas of focus include SEO, content creation, and social media, with video editing thrown into the mix. Her approach bridges the creative and strategic sides of marketing seamlessly: she’s equally comfortable diving into keyword research and crafting engaging social media content that actually serves a purpose.

Kyra believes marketing should be equal parts creativity and strategy. She loves coming up with ideas, but also wants everything to have a purpose and tie back to the client’s goals. It’s about finding that sweet spot where both meet. She gets most excited about projects where she can be creative but still think strategically, like writing content that’s engaging but also works for SEO, or creating social media campaigns that connect with audiences while driving results.

Kyra loves challenges that push her to learn something new, whether it’s figuring out a new platform, testing a different approach, or diving into an industry she doesn’t know much about (yet).

For Kyra, collaboration is about honesty and support: being upfront about what’s working, what’s not, and how we can get to the best outcome together. She likes creating space where both teammates and clients feel comfortable sharing ideas and being heard. Whether she’s working through SEO strategy or brainstorming social content, she brings a collaborative spirit that puts people at ease while keeping everyone focused on results.

When Kyra is not working on SEO strategy or editing videos, she likes to recharge through cozy hobbies like reading and watercolouring. She also admits to being easily influenced by TikTok when it comes to trying new creative pursuits (beading being the latest victim, and yes, she now owns way too many tiny beads). She enjoys travelling, staying active, and is always up for discovering a new hobby that might stick around longer than the last one.