Sammy Cisek

Sammy Cisek is a Senior PPC Strategist at Full Stacks with a decade of experience crafting digital advertising campaigns that meaningfully connect brands with their customers.

After graduating from the Public Relations program at MacEwan University, Sammy started her digital marketing career in 2015 at a local Edmonton agency. What started as broad digital strategy work eventually evolved into a specialized focus on pay-per-click advertising as she became fascinated by the immediate feedback loop and strategic thinking that PPC presents. Her path has taken her through diverse sectors, including meaningful work with nonprofit organizations and the fast-paced world of professional sports, each experience adding to her understanding of how different audiences engage with digital content.

Sammy loves the puzzle of PPC—figuring out what makes people click, testing new ideas, and tweaking campaigns until everything falls into place… that is until Google decides to change something. 🙄 She believes in balancing big-picture thinking with real-world execution. Her strategies aim to be useful and rooted in what’s actually possible based on a client’s unique situation.

When it comes to client relationships, Sammy enjoys when she is able to become an extension of their team. Her partnership style is built on transparency and education. She believes in empowering her clients and teammates with knowledge, making sure they understand not just what she’s doing, but why she’s doing it.

“One of my favourite parts of my job is teaching. I love helping people get more comfortable with PPC, whether they’re just starting out or looking to level up. My goal is always to break things down in a way that feels clear, doable, and maybe even a little fun!”

When she’s not optimizing ad campaigns, Sammy is likely training for her next triathlon or trying to keep up with her toddler!