There’s no shortage of free audit tools out there, but they’re often kind of terrible.
They churn out impersonal checklists and vague recommendations without considering your goals, your audience, or how your team works. You’re left with a list of “issues” and no clue what to fix first or how to do it.
We don’t work that way.
“I can’t tell you how many times a client has shown me an ‘audit’ they paid thousands for, and it’s just a spreadsheet of errors copied from a free tool, with no context and no direction. It’s frustrating and frankly unethical. That’s why we built our audit process to be everything those reports aren’t: thoughtful, specific, and actually helpful.” — Dana DiTomaso, President, Full Stacks
Our audits are tailored to your organization, your challenges, and your priorities. We take the time to understand your business, your team, and your audience. Then we dig deep, assess what’s really going on, and give you clear, practical recommendations. No filler, no fear tactics, and no “buy this huge retainer and pay us monthly forevermore” upsells. If you’d like, we can also work with you or your partners to put the recommendations from your audit into action.
We audit thoroughly so you can:
- Understand what’s working, what isn’t, and why
- Prioritize improvements based on real impact
- Build a clear plan for what to do next
- Know how to make the most of your limited budget
After we’ve heard about your situation and how you want to grow, we’ll recommend the audits we need to figure out what’s holding you back and uncover opportunities for change.
You’ll get clear, easy-to-follow audit documents with:
- A prioritized list of findings
- Explanations that make sense (no jargon unless we’ve already seen you throwing acronyms left, right, and centre)
- Strategic and technical recommendations, broken down by impact
- Screenshots, annotations, and examples to guide your team
- Links to resources, templates, or tools where further learning could help support your team
- Budget considerations to raise with key stakeholders
“What stood out most was how they prioritized the findings. Instead of just giving us a laundry list of issues, they gave us a focused, easy-to-follow roadmap. The recommendations were clear, actionable, and designed to help our team move quickly and confidently.” – Julie Casali, Boston Dynamics
Whether you have the right people in-house or not, we’ll set you up for success. If you or your team can run with the fixes, great, we’ll provide a clear, prioritized list of what to tackle. If you’d rather we handle all improvements, we’re here for that too.
Audits that reveal the roadblocks and prioritize the fixes
These are the audits we’re most often asked to manage. Rather than picking one in isolation, we recommend the right mix based on what you’re trying to solve or achieve.
Social Media Audit
We’ll review your profiles, content strategy, and engagement metrics to uncover what’s actually driving results and what’s just eating up time. You’ll get a clear, focused plan with practical recommendations to help you connect more effectively with your clients or customers. You won’t get any vague “just be authentic” advice from us!
SEO Audit
We’ll review your pages, structure, content, and link profile to uncover opportunities for growth, identify technical blockers, and help you prioritize improvements that matter.
Technical SEO Audit
We’ll dig into crawlability, indexation, speed, site structure, schema, and more. You’ll leave with clear fixes, not a pile of confusing error reports.
Local SEO Audit
We’ll review your site, listings, local presence, and reviews to find what’s holding you back and show you how to improve how you show up on Maps and in local packs.
AI Opportunities Audit
We’ll look at your current workflow and content production to identify smart, responsible, and non-annoying ways to incorporate AI into your marketing work.
Google Ads Audit
We’ll assess your campaigns, keywords, ad copy, targeting, and conversion tracking, and offer recommendations to help you cut waste and improve performance. Plus we won’t feed you a bunch of nonsense that those pesky Google Ads reps love to spew!
Microsoft Ads Audit
We’ll take a close look at your account structure, targeting, and performance to help you align your strategy with your goals.
Meta Ads Audit
We’ll review your Facebook and Instagram campaigns, assets, targeting, and tracking to identify what’s working and what needs fixing.
Analytics and Reporting Audit
We’ll check your GA4, Looker Studio, GTM, and other platforms to make sure you’re collecting the right data, interpreting it correctly, and reporting in a way that helps your team make decisions.
Accessibility Audit
We’ll evaluate your website’s accessibility using both automated tools and manual review. You’ll get a clear list of issues and guidance on how to address them. Web accessibility helps everyone by creating a more user-friendly experience.
Site Speed Audit
We’ll identify what’s slowing you down and give you recommendations that actually make a difference, not just “make the big images smaller.”
Plugin and Security Vulnerability Audit
We’ll check your plugins, CMS, and site setup to flag vulnerabilities and outdated systems, and help you make smart, secure updates.
Website Audit
We’ll look at content, design, UX, conversion paths, and backend setup to help you understand what’s working and where a rebuild, refresh, or reorg might help.
Marketing Strategy Audit
We’ll review your channels, messaging, audience alignment, and performance to help you identify gaps and find opportunities to make your strategy more effective.
Competitor Audit
We’ll review competitor content, search presence, ads, and messaging to give you context, inspiration, and clear ways to differentiate. We’ll also give you tactics to outmaneuver the competition.
Marketing Tools and Systems Audit
We’ll look at what you’re using, how it’s working (or not), and suggest ways to streamline and simplify.
Email Marketing Audit
We’ll assess your strategy, content, list health, automations, and segmentation to help you level up your email efforts.
What to expect from your audit
We start with your goals and finish with a clear plan.
Start strong, finish strong. Before we ever open a spreadsheet or login to one of your tools, we get to know your situation. What are you trying to accomplish? Where do you feel stuck? What have you already tried? What are your team’s strengths? Their frustrations? This gives us the context we need to make the audit actually useful.
Here’s how the process usually goes:
Intake and access
We start with a short questionnaire about your goals, audience, and team. Then we request access to any relevant accounts, tools, or reports so we can review what’s going on behind the scenes.
Discovery and context gathering
We take a close look at how your marketing currently works. That includes your website, ads, tools, platforms, processes, and team. We also look at what success means to you so our recommendations are grounded in your reality.
The audit itself
Our team gets to work. We dig into the details, pull data, click through user paths, run tests, and uncover what’s working and what isn’t. We assess what matters, not just what’s easy to measure.
Review and recommendations
You’ll get a clear, jargon-free document that outlines our findings, along with prioritized recommendations. We explain what to fix, why it matters, and what kind of impact you can expect. We’ll also walk you through a summary live on Zoom (and send you the recording).
Support, if you want it
Need help putting changes into action? We can provide feedback on your work or engage in coaching sessions. If you’d rather have us fix the things we’ve uncovered, we are always happy to talk about what implementation support looks like too.
Frequently Asked Questions
So many, apparently we simply love auditing! From SEO and paid media to accessibility, site speed, and analytics, we audit the channels, tools, and systems that drive your marketing. If it’s part of your marketing stack, we’ve probably audited it for someone before.
Absolutely. Many clients ask us to review several areas at once, and in general, most people benefit from a few more sets of experienced eyes in a bunch of places! We’ll help you figure out what makes sense for us to dive into based on your goals, timelines, and budget.
It depends on the scope. Most audit projects range from $1,500 to $8,500. We’re happy to talk through what fits your needs and give you a ballpark to take back to whoever gives you the go ahead to invest in your marketing.
Yes. Every audit includes plain-language explanations, prioritized to-do lists, and resources to help you take action.
But also… no. There are sometimes fixes that require deep technical expertise or a depth of experience that your team may not have yet. If you need extra support, we can work with you or your team to get it done, and explain what we did along the way so you will have that knowledge going forward.
You’ll get a clear findings document, any screenshots or supplementary info we used to explain things, and a prioritized roadmap of what to do next. Some audits also include spreadsheets, dashboards, or recorded walkthroughs.
Yes. We tailor our approach to your size, sector, and constraints. Whether you’re a scrappy comms team or a large organization with lots of moving parts, we’ll build an audit scope that works for you.
Most audits take 2 to 4 weeks once we’ve kicked off, depending on how many areas we’re reviewing and how quickly we can get access to everything.
No. Though if we enjoyed our time together and believe we can support your growth, we’ll definitely tell you how we’d like to help! However, we’re not here to pressure you into long-term commitments. If you want support after the audit, we’ll talk through what that looks like. If not, you’ve got everything you need to take action on your own.
If something’s not working and you’re not sure why, an audit is probably the right place to start. We can help you figure out which type of audit makes the most sense for your situation. If you’ve got that lingering feeling that something is off, or that something could be better, or that you’re not seeing ROI, that’s a good sign to get another experienced group of eyes on your marketing endeavours.
Yes, an audit often helps make a case for increased budgets and buy-in. Clients frequently use our audit findings to back up a budget ask, build a case for change, or get stakeholders aligned. Our reports are clear, direct, and built to be shared, so you don’t have to translate marketing-speak into a “growth-hacking” slide deck just to prove your point to “Gregg in sales”.
If you’re not sure what’s working, what’s broken, or where to start, an audit is usually the best first step. It gives you a clear picture of your current state and a prioritized roadmap for improvement.
If you already know what needs to be done and want support building those skills or implementing changes, a workshop might be the better fit.
We’re happy to help you choose the right option! Get in touch with us today.
Not sure? We can help you figure it out
If you have any questions, we have answers to the questions we get most often right here.