Not every trend is worth the hype! Avoid distractions and feel more confident as an SEO with insights on how to turn the right trends into actionable tactics.

In this guide, Liz Linder will take you through the basics of header tags, their role in creating reader-friendly content, how they help search engines understand your page, and why heading hierarchy is critical.

Because engagement matters.

You can't just write content and hope for the best. You have to write what your audience needs to read. Plan, research, always consider SEO, answer questions — this is a list of tips to make sure your content has a true impact on your business.

Stop hoping for the best with your marketing and start learning what your customers and clients actually need from you.

Write for an audience.

Because sometimes, you gotta work with what you've got.

Hint: it isn't always as easy as it should be.

We all need to take a big breath here. This is not an emergency, do not sound the alarm.

We've all been victims of FUD - fear, uncertainty, and doubt. It's a shady tactic and one that we hope most people see through.